LIVE STRATEGY

Es uno de los más reconocidos especialistas en Estrategia para empresas en Latinoamérica. Ha realizado trabajos de consultoría en Estrategia y en desarrollo de Estrategias Innovadoras en varias de las grandes empresas de la región, como así también en Organismos Internacionales, Instituciones Educativas y Organizaciones Públicas. Se ha especializado en estrategias para Supermercados y Category Management, habiendo realizado desde 1992 numerosos trabajos en diferentes cadenas de la región.

He is one of the most widely recognized specialists in Business Strategy in Latin America. He has carried out consulting work in Strategy and the development of Innovative Strategies for many of the region’s leading corporations, as well as for International Organizations, Educational Institutions, and Public Sector organizations. He has specialized in strategies for Supermarkets and Category Management, having conducted numerous projects since 1992 across different retail chains throughout the region.

He holds a Bachelor’s degree in Business Administration from the University of Buenos Aires (UBA). He completed a Postgraduate Specialization in Strategy at the Massachusetts Institute of Technology (MIT). He also completed specialization programs in Strategic Thinking and System Dynamics and Simulation at MIT and London Business School. He undertook a specialization program in Quantum Physics and Chaos Theory with David Peat in Pari, Italy.

He studied Piano at the Beethoven Conservatory, and Harmony and Composition with Ángel Lasala and Magdalena García Robson. He specialized in Symphonic Music and is a Symphony Orchestra Conductor. He is currently Principal Conductor of the SLADE Symphony Orchestra in Buenos Aires.

He is Full Consulting Professor at the University of Buenos Aires. He is Visiting Professor in the Master’s Program in Strategy at the National University of Córdoba. He has served as Visiting Professor at ESCP-EAP, Paris, France. He has also been Visiting Professor of Industrial Business Economics at the LUISS Guido Carli University, Rome, Italy. Additionally, he has been Visiting Professor of International Strategy in the International Management Program at Reims Business School (Group ESC Reims), Reims, France.

He is the Founding President of SLADE (Latin American Society of Strategy).

He is the author of 14 books on business administration and strategy, including The New Game of Business (co-authored with Guillermo Le Fosse and Jorge Iriarte), Administration and Strategy, and Restructuring Companies. He has also published a significant number of articles in national and international academic and professional journals.

He has been distinguished as an Honorary Professor at the National University of Córdoba. He received an Award for Academic Excellence in the Doctoral Program at the National University of San Agustín, Arequipa, Peru (2004).

Business strategist, international consultant, and founder and CEO of iBloom, a Mexican company with eighteen years of experience providing digital strategy, marketing, and software solutions for public and private organizations. Under his leadership, iBloom received the Gold Award 2023 in the Social Media and Web Based categories at the MarCom Awards of the Association of Marketing and Communication Professionals (AMCP) of the United States, standing out among more than 6,500 projects submitted worldwide.

He holds a Bachelor’s degree in Business Administration and has developed a distinguished academic career as professor of Long-Term Planning, General Management, Director of the E-Business chair, and guest professor in MBA programs in Europe and Latin America, including the University of Valencia (Spain) and the MBA in Strategic Management with dual degree alongside the University of Barcelona – Les Heures.

He has advised public institutions in Mexico, California, and Guatemala, and implemented more than fifteen high-impact digital electoral campaigns. He has developed business initiatives with private companies in the United States, the European Union, and Mexico.

He has published the books Live Strategy (Amazon Publishing, 2026, English edition), El nuevo juego de los negocios together with Roberto Serra and Jorge Iriarte (Norma, 2001, 2002), Estrategia en las organizaciones (Mercado, 2000), and E-learning: Corporate Learning (Gestión 2000, 2003). He is author of several papers, such as Estrategia e Innovación en Múltiples Dimensiones presented with Roberto Serra at the SLADE Congress (Puerto Vallarta, Mexico), Fractal Innovation Management and Dynamic Scaling Advantage and Chaordic Innovation Models presented at Strategic Management Society conferences (Orlando and Puerto Rico, USA), and Modelos de Integración estratégica e innovación dinámica fractal presented at the Congress of the Latin American Council of Management Schools (Santiago de Chile), among others.

He served as External Consultant to the Latin American Integration Association (ALADI) between 2005 and 2007 and is a founding member of the Latin American Strategy Society (SLADE).

He has actively participated as a speaker at international conferences, consolidating a trajectory focused on strategy, innovation, and organizational transformation in complex environments.